Peaky Blinders: The Rise

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We were commissioned by Immersive Everywhere to lead the creative direction for their large-scale production of Peaky Blinders. This pioneering show pushed the boundaries of immersive storytelling, by creating multiple endings, all triggered by the audience’s choices and actions, accomplishing true agency and repeat visits. 

Our team developed and delivered the central creative vision, shaping the concept, narrative, and experience format, ensuring an engaging and rich audience journey throughout. 

We oversaw the management of the full creative team, directed castings and rehearsals, whilst also ensuring partner integration. 

We worked closely with the IP holder throughout the process to ensure a faithful and high quality recreation of the Peaky Blinders world.

The production received critical acclaim.