Asahi Super Dry: Seeker's Quest.

A city became the stage. Created for Asahi Super Dry's Seek What's Unique campaign, we transformed the streets of Soho into a city-wide adventure inspired by contemporary Tokyo. Guests uncovered hidden bars, solved cryptic challenges, encountered live performers and unlocked secret locations before arriving at an exclusive finale of surprise DJs and free-flowing Asahi.

A brand experience that blurred the line between city exploration, live theatre and immersive storytelling.

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