
"The commitment of the actors will make you feel like you're an actual variant, and the attention to detail in the rooms you'll get to visit is fantastic."
To celebrate the launch of Loki Season 2, we created and delivered a pop-up immersive experience for Marvel fans in London, inviting guests to step directly into the world of the Time Variance Authority. Designed as a high-impact one-day activation, the experience transformed the venue into a playful, recognisable extension of the Loki universe, giving fans the chance to explore the world of the series in a live and interactive way.
From creative delivery through to the live guest experience, we crafted an engaging environment that balanced spectacle, humour and franchise detail, allowing audiences to feel fully immersed in the world of the show. The result was a fun, fast-moving and highly shareable activation that captured the tone of Loki while giving fans a memorable celebratory moment around the launch of the new season.








